Born from defiance, built for those who refuse to conform. We blend raw streetwear with the untamed spirit of motorcycle culture. Stripped of bullsh*t, fueled by truth. Every drop is a reflection of resilience, rebellion, and the unfiltered energy of those who carve their own path.

We don’t follow trends. We start fires.

Reflective elements, gritty textures, and bold silhouettes are at the core of our identity. Designed for the underestimated, the unshaken, the ones who wear their scars like armor.

Welcome to 7CØRE.
Built in Canada. Made for the world.

7CØRE was born from a need. Not a market gap but a personal one.

What started as a solo vision rooted in the chaos of the 7 deadly sins evolved into something bigger. A brand built on resilience, rebellion, and raw self-expression. No filters. No gimmicks. Just truth stitched into every piece. We come from late nights, engine noise, busted knuckles, and ideas too loud to ignore.

From the clash between isolation and identity. From the street, the garage, the shadows. Wherever defiance takes form.

7CØRE comes from the core of those who refuse to blend in.

It’s not for everyone. It’s for the few who feel it.

7CØRE was created for those who stand out, no matter where they move.

Whether it’s the street, the slopes, the track, or the underground, we design for the bold. The ones who refuse to blend in. The ones who carve their own line through noise and conformity.

Our mission is to build gear that speaks louder than words.

Reflective. Unfiltered. Purpose-driven.

Made for riders, skaters, snowboarders, misfits, outliers, anyone who moves different and lives unapologetically.

This isn’t about fashion. It’s about presence.